SOREL is a global brand known for their iconic style and protection. The 2016 Spring/Summer line of SOREL boots brings a unique opportunity for women to not just keep up, but stay one step ahead.

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We were given the opportunity to share our ideas with the SOREL team at Columbia Sportswear Headquarters in Portland, OR.

Team AURORA:

Art Direction: Amelia Karakas, Jocelyn Parker 

Writer: Amelia Karakas

Media Planner: Gabrielle Mueller

Strategy: Gabrielle Mueller, Anisa Sudra