Wieden + Kennedy NY asked us how we could raise graduation rates in the state of Oregon, currently ranked 47th in the United States.

How do we give hope, control, and perspective to kids who don't value a higher education?

We must reinvent the diploma.

We pitched to W+K NY to share our ideas.


Strategy: Makeda Drennan, Lauren Diller

Writer: Makeda Drennan

Art Direction & Design: Amelia Karakas, Shayna Engler